Gen Z: Driving the Future of Guest Experience
Sunday, May 20, 11:30 a.m. – 12:30 p.m.
Michiel Bakker, Director, Global Programs and Workplace Services, Google
Abhijeet Jadhav, Senior Manager, Marketing Strategy, GP Pro
Carin Stutz, Executive Vice President and Chief Operating Officer, Red Robin
In the ever-evolving world of foodservice and technology, there is one evergreen principle— experience matters. And to Gen Z, who continues to spend emphatically more on food than any other category, the restaurant experience dominates. That experience transcends on-premise dining and spans every touchpoint, including a restaurant brand’s digital presence, mobile apps, food packaging, and offsite delivery capability, to name a few. And, as the traditional restaurant rapidly finds itself competing against untraditional eateries, such as meal kits, food trucks, ghost restaurants, grocerants and even simple kiosks, it’s becoming increasingly important to entice Gen Z and millennials by exceeding the elevated expectations for their total guest experience, and ultimately increasing their wallet share. Learn how investments made today in contemporary ambience, personalized service, customized menus, wholesome ingredients, heightened food safety, and sustainable food packaging will greatly impact your success tomorrow.
(Sponsored by GP Pro)
Drive Revenue Growth Through Loyalty Program Strategies
Sunday, May 20, 1:45 – 2:30 p.m.
Darren Tristano, CHD-Expert
Discover loyalty program strategies and best practices that drive guest frequency and revenue growth. Whether you have an existing loyalty program in place or have been considering developing and launching loyalty rewards, this session will provide insight on consumer considerations and identify which programs are working in today’s competitive marketplace. Learn which strategies may fit best within your business and explore how best to implement.
IT'S WHO YOU KNOW: DATA-DRIVEN BUSINESS WIN
Sunday, May 20, 2:45 – 4:00 p.m.
Mike Archer, CEO, Houlihan's Restaurants, Inc.
Brad Rukstales, President and CEO, Cogensia
Restaurants that focus on knowing who their guests are, their value, and their purchase patterns are able to connect through personalized communications that reduce the need to discount. When customers can be tracked and machine learning is applied, restaurants can anticipate what marketing is required to drive sales. Our speakers will discuss how restaurant brands have been using big data to grow more profitable relationships, drive growth, and use customer information to better engage guests. (Sponsored by Congensia)